Tuesday, May 5, 2015

The Princess Ship You’ll Now Probably Never Sail

The way to get the attention of a crowded market is for a cruise line to deploy its newest ship there directly from the shipyard. It was always a given that new ships would come to the Caribbean. Then the battles moved to the Mediterranean, and so did the new ships. Now the battles to be noticed are in Asia, especially China, so new ships are going there.

Princess joined that game today by announcing their next ship, the third in the Royal Princess-class, will go directly to China from the shipyard in the summer of 2017.

The complete story appeared in the May 5 edition of Cruise News Daily