In this position Luca Casaura will coordinate all marketing activities concerning the development and positioning of the brand, media and communication strategy, research and product development.
He started out at Unilever Italy in late 1997, before joining the Danone Group in 2000, where he gained a long-lasting experience. Since 2013 he held the position of Activia Global VP Marketing, launching the first ever Global ICP Campaign for the Dairy Market leading brand in 72 countries.
Between 2008 and 2012, Luca Casaura has been Marketing, Communication and Media Director for Danone Italy, having previously gained various international experiences, first as Marketing Director of the “Enfants et Desserts” division of Danone France and later as Marketing Director of Danone Canada.
“I am very excited to work with Luca” commented Norbert Stiekema “an outstanding marketer with proven vision, creativity and great capability to bring change, all of which are key elements in building a stronger Costa brand”.
Luca Casaura, 42, married and father of a young daughter, with a strong passion for history and theatre, began his international career after graduating in Economics & Politics from the prestigious Bocconi University in Milan.
Source: Costa Crociere