Saturday, January 7, 2012

Royal Caribbean "Shellphone" Ads Begin to Air

Royal Caribbean's newest ad campaign has begun to air on TV with their "shellphone" ads and the new tagline that will become the cornerstone of the new campaign, "The sea is calling. Answer it Royally." This will mark the first time the line has coordinated their advertising worldwide. The first TV spot is below:

The spot below will be running in cities experiencing frigid weather: