Royal Caribbean said today their new marketing slogan will be "The Sea Is Calling. Answer It Royally." For the first time, this same campaign will run globally.
The new slogan will begin to appear immediately on the RCI website. Then on December 19, a teaser campaign will begin to appear in several key US cities and in banner ads on the internet. Television advertising that expands the full concept will begin running in the US on January 9, 2012. The campaign already began in some international markets last month.
This will replace the current "Nation of Why Not?" campaign.
The complete article appeared in the December 12, 2011, edition of Cruise News Daily.