Friday, October 1, 2010

MSC cruise marketing event in Torino

American cruise lines often have marketing events in downtown locations to get the line's name and image out. It seems to be the same all over the world. Here's a video of one that MSC Crociere held in Torino (Italy) last week (September 25, 2010) on the Piazza Castello, which they term a "Flash Mob" event. It doesn't look too much like a mob, but that increases the chances of walking away with one of the prizes. It looks like some people went home with 200-euro cruise certificates, but the really lucky ones went home with a genuine MSC ball point pen.