Wednesday, July 14, 2010

Innovating in the “Drive to the Port” Market

Discounting pricing for early booking and onboard credits are nothing new. Neither is providing “free” air fare to the port, but that’s usually reserved for ports of embarkation which are distant.

P&O has come up with a new booking incentive for the "drive to the port" market that just could catch on among cruise lines in the US.

The complete article appeared in the July 14, 2010, edition of Cruise News Daily.