When Royal Caribbean announced some of the enhancements to their Crown & Anchor loyalty program, many of them were connected to booking subsequent cruises onboard their current cruise. "Our members like to book onboard," Lillian Murphy (RCI's VP of One-to-One Marketing) said. "That is something that has come through very clear from them."
That surprises me for a couple of reasons. In this CND article, we look what Royal Caribbean says their customers are saying about the role of the travel agent in the transaction.
The complete article appeared in the June 1, 2010, edition of Cruise News Daily.
