Celebrity Cruises announced the appointment of Lisa Kauffman as vice president of Marketing for the brand.
Kauffman will oversee the cruise line's overall marketing program, including brand strategy and development, web marketing, research, loyalty and direct marketing, public relations, and advertising.
She was previously SVP of marketing for Macy's in Florida where she led a team of 120. Kauffman will report to Celebrity president Dan Hanrahan.
