Celebrity Cruises Names New Chief Marketing Officer

MIAMI – April 5, 2016 – Celebrity Cruises has named Peter Giorgi Chief Marketing Officer. Giorgi will oversee the bold new “Modern Luxury Lives Here” brand campaign, as well as all aspects of the cruise line’s global marketing platforms, brand strategy and development, digital marketing, social media, research, loyalty, direct marketing and advertising. Giorgi will join Celebrity on April 15, 2016, and will report to Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises.

“This is an exciting time for Celebrity,” said Lutoff-Perlo. “We are excited for Peter to join our team. We are looking forward to him bringing his many years of creativity, brand strategy, disruptive and bold marketing, and success with other well-known consumer brands. His experience and approach is perfectly aligned with the direction we are setting for Celebrity. We anticipate he will do wonderful things for our brand and set us apart in the way that Celebrity deserves. “With so many thrilling initiatives and the introduction of the Edge Class on the immediate horizon, we feel that Peter’s impressive experience and style of creativity, combined with his ability to develop ideas based on an original, novel, or unconventional approaches, will be exactly what we need to attract more affluent travelers to sail with us.”

Giorgi most recently served as Head of Global Advertising for Airbnb, where he led the development and execution of creative marketing platforms that contributed to the growth of one of the world’s most disruptive and newsworthy brands. His work at Airbnb included launching community-driven social campaigns, global film and digital campaigns, anthemic cultural campaigns and award-winning digital content.

Giorgi also spent eight years at Crispin Porter + Bogusky, one of the world’s most awarded advertising agencies, most recently as VP Account Director. While at the agency, he worked on brands including Volkswagen, Jose Cuervo and vitaminwater.

Giorgi received a Bachelor of Science from the University of Toronto, and in 2015 was recognized as one of the “40 under 40” by Brand Innovators.

Source: Celebrity Cruises

Hail! Hail! The Gang's All There!

Talk about your cruise industry powerhouse. This group of top execs from Carnival Corp and Fincantieri were at the Koningsdam handover on Thursday at the Fincantieri yard in Marghera. Of course the thing nobody knew at that time was that they were also finalizing an order for five additional ships.

Pictured below are (from the right): Vincenzo Petrone, Chairman Fincantieri; Micky Arison, Chairman Carnival Corporation & plc; Arnold Donald, President and CEO Carnival Corporation & plc; Graziano Delrio, Italian Minister of Inftrastructure and Tranport; Giuseppe Bono, CEO Fincantieri; Orlando Ashford, President Holland America Line; Michael Thamm, CEO Costa Group; Corrado Antonini, former Chairman Fincantieri; Stein Kruse, CEO Holland America Group; Neil Palomba, President Costa Cruises.

 

Photos courtesy of Costa Crociere. All rights reserved. May not be copied or used without express permission.

Carnival Firms 5-Ship Order from Fincantieri

Carnival Corp announced today they have finalized an order with Fincantieri for five ships to be delivered in 2019 and 2020.

The papers were actually signed during the delivery ceremony on Thursday for Holland America's Koningsdam. 

The order consists of two ships for Costa Asia, one for P&O Australia and two for Princess Cruises. When the MOA was announced in December, it was only a four-ship order with only one vessel for Princess.

Details will be in Monday's edition of Cruise News Daily.

Too Many Problems to Pass

The CDC just released the results of the public health inspection of P&O's Oceana on March 1, and the ship failed with a score of only 82. A ship must have 86 to pass.

All of the ship's past inspections have scored at least 95, but the ship isn't in the US often, and it has only been inspected eight times since November 2002. The last inspection before the one in March was January 31, 2012, and it scored 95, but that was more than four years ago. Things have changed since.

The complete story appeared in the April 1 edition of Cruise News Daily.

Other Things You'll Want to Know - April 1, 2016

CND subscribers also read about:

• A challenge the crew of Koningsdam faces being the first HAL ship to muster passengers indoors.
• Viking Ocean Cruises' second ship was just delivered last week, but the two ships have already crossed paths at a port of call. 
• Carnival plans to launch Carnival Triumph at its new home port on Monday with a unique New Orleans competition for charity, funded by the cruise line.

 Details appeared in the April 1 edition of Cruise News Daily.