Norwegian Cruise Line today revealed plans for a two-year program that will eventually enhance all facets of the customer experience - the ships, the culinary experience and the private destination experience.
Essentially what seems to be happening is that the line is making the experience on their entire fleet feel much like it does on their newest ships. They are also carrying that through to their private destinations in the Bahamas and Belize to give them more of a resort feel, and tying it all together under an umbrella they are calling “Norwegian Edge.” They have put a price tag on the program of $400 million.
The complete story appeared in the January 21 edition of Cruise News Daily.
